Course Catalogue

Media Relations/Spokesperson Training

Each course is customized to your needs and includes recorded practice interviews with a former reporter. Subjects can include: the nature of news; messages and delivery; dealing with sensitive issues; interview formats; reducing the chances of inaccurate or misleading stories; interview preparation; aggressive interviews; body language; proactive media, and others. See info sheet (pdf). Request more information

Executive Coaching Program in Media Relations

A unique program for executives with busy schedules. Four parts: onDemand modules completed at your own pace; an in-person session for practice interviews and critique; follow-up distance interviews with a former reporter; and, additional practice and/or discussion as required. Throughout, you have access to former reporters and senior media strategists. See info sheet (pdf). Request more information

Communications/Media Training for Technical Experts and Scientists

Similar to our Media Relations Training course described above, this course focuses on communicating complex or technical subject matter to non-expert audiences, including but not exclusively the media. It is for those working in science, technology, engineering, medicine or other technical areas. Request more information

Public Speaking and Presenting

Making an effective presentation isn’t just about having good looking slides. Giving an engaging speech isn’t only about having a well written text. In both instances, it is also about understanding what you want to achieve, your audiences and, above all, yourself.

We don’t subscribe to the “performance coaching” model. Rather, we help you be comfortable and effective without feeling like you must be something you’re not or “put on a show”. See info sheet (pdf). Request more information

Issue Management

The course covers: what issues are; the “why” and “how” of issue monitoring and management; radar – how to anticipate, monitor and triage issues; team structures, roles and responsibilities; response planning; the different needs of different audiences; and, how to apply issue management principles. Request more information

Strategic Communications 

As public sector and non-profit organizations build their communication capacity in the face of changing demographics and new technologies, a key skill set is being able to think and plan strategically to engage with all audiences and build trust and support.

Strategists adapt to circumstances. They gather and synthesize information, and “connect the dots.” They anticipate. They plan. This course takes participants through the process of strategic communications planning. It focuses as much on the process of strategic thinking and engaging others in that process, as it does on the plan itself. See info sheet (pdf). Request more information

The session covers:

  • What is it mean to be “strategic” in your approach to communications?
  • How to build a culture of communication within organizations, ensuring the function is embedded across all areas of responsibility from the leadership down to the front-line staff.
  • How to put together a communications strategy, recognizing that the process of putting together the strategy is as important as the document itself.
  • How to set realistic, meaningful and measurable communications objectives.
  • How to develop messages and tell stories that motivate and inspire audiences.
  • How to identify and develop various communications tactics and products so they unfold in a planned and integrated way that builds momentum.
  • How to measure against key performance indicators that focus on outcomes rather than outputs.

Plain Language

Using plain language is about much more than simply replacing fancy words with simple words.  It is certainly not about “dumbing down”. It is about understanding and building on common ground. You see your information from the audience’s point-of-view and not your own. You build the trust between you and the audience. This trust must be there before you provide complex information and detail.

This session will help you to be clear and more effective in your written and verbal communication. We ask you to have an example in mind of something you have written or must prepare. Think about the purpose and the audience for that example and be ready to discuss.

RM Associates definition of an effective plain language communicator is:

  • You build on common ground and establish trust with the audience,
  • to help them understand and act upon your ideas,
  • that you are expressing in clear, plain language.

This half-day session will explore each of these dimensions. See info sheet(pdf). Request more information

Appearing Before a Parliamentary Committee

A course for those who may appear before a parliamentary/legislative committee, and those who prepare or accompany them. It covers: what to expect; understanding your role; preparing the brief and materials; anticipating the focus and interests of each committee member; coordinating with the clerk of the committee; how to present your brief; how to handle the Q&A period; and dealing with new reporters afterwards. Request more information