Economic Development Communications 101: How To Effectively Communicate Your Project To Your Audiences

By: John McKay

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The art and science of economic development communications is often over looked by the very organizations who need it most. As a communications agency with clients in all levels of government and from economic development organizations, we have gained some insights.

In celebration of International Economic Development Week, here we outline some of the top tips for those wishing to communicate clearly and effectively about economic development projects in 2018 and beyond.

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Who do you prove yourself to be?

A tradition is only a tradition if you keep on doing it.

Mars spacecraftThe “way the world works” only works that way if everyone agrees that’s the way it does. “Playing the game” is only effective if everyone agrees that’s how the game is played.

This is all self-evident but it comes with a proviso. It is unwise to keep using the same traditions, ways and games long after the context in which they operate changes in fundamental ways.

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