What Might Have Been: Project Communications Part 2

In this follow-up to Economic Development Communications 101: How to Effectively Communicate Your Project to Your Audiences, we take a closer look at some of the biggest risks to project communications.

Wind turbine against clear blue skyRenewable energy projects that weren’t built. Much needed power plants that never came online. Improved food production stopped in its tracks. Vaccinations that were never administered. All of these are examples of how extremely competent subject matter experts and leaders of technical industries had the carpet yanked out from under them because of poor or absent communication and public engagement.

You can also see it at play on a smaller scale within organizations when new projects or initiatives are derailed because staff, customers, stakeholders or the public were not engaged in the process.

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Who do you prove yourself to be?

A tradition is only a tradition if you keep on doing it.

Mars spacecraftThe “way the world works” only works that way if everyone agrees that’s the way it does. “Playing the game” is only effective if everyone agrees that’s how the game is played.

This is all self-evident but it comes with a proviso. It is unwise to keep using the same traditions, ways and games long after the context in which they operate changes in fundamental ways.

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