Idea Engineering

Our Service for the Innovation and Technology Sector

Many oIdea Engineeringrganizations allow their big idea – the innovation that drives what they do – to become obscured by features, tech specs, sales targets, experts’ language and day-to-day operations. When it’s lost, so are the focus, energy and enthusiasm that got the company or organization moving in the first place. RMA’s Idea Engineering process puts your big idea back to work for you.[/block]

With Idea Engineering you can capture the attention, imagination and support of those who are critical to your success. You can:

  • Break away from the competition
  • Increase sales and enter new markets
  • Energize your people, customers and clients
  • Deliver an amazing elevator pitch
  • Turn your people into highly effective ambassadors
  • Manage change
  • Generate more funding or investment
  • Find new corporate partners
  • Bring clarity of purpose to your organization
  • Carry out successful marketing and communications campaigns
  • Move faster from idea to performance

 Idea Engineering has three steps:

1 Finding Your Big Idea

We work with you to find or rediscover your big idea and express it in a way that is clear, authentic and compelling.

2 Idea Impact Testing

We bring your key people together for an intensive workshop to refine and test the big idea in the most difficult of communications and marketing environments – the face-to-face presentation.

3 Infusion

We help you put momentum into your big idea by infusing it throughout your enterprise and in the minds of those whose support you need (including staff, customers, partners funders, and investors).