Communication Training

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RMA is an innovator in communication-focused coaching, training and professional development. We were the first in Canada to offer online, on-demand, and classroom sessions tailored to client need and availability. Nationally recognized reporters, pollsters/commentators and academics participate through video in each of our highly interactive and hands-on courses.

Delivered in-person (half-day or full-day sessions) or through our online on-demand training platform, our courses are customized to your needs. Group and one-on-one sessions are available in both official languages anywhere in Canada.

Please contact us for more information or to obtain a quote.

David Rutherford conducting media training.Media Relations and Issue Management Courses

Media Relations/Spokesperson Training

Download the information package RMA Media Training Options and Overview (2019) (PDF, 1mb)

Each course is customized to your needs and includes recorded practice interviews with a former reporter. Subjects can include: the nature of news; messages and delivery; dealing with sensitive issues; interview formats; reducing the chances of inaccurate or misleading stories; interview preparation; aggressive interviews; body language; proactive media, and others.

Executive Coaching Program in Media Relations

A unique program for executives with busy schedules. Four parts: onDemand modules completed at your own pace; an in-person session for practice interviews and critique; follow-up distance interviews with a former reporter; and, additional practice and/or discussion as required. Throughout, you have access to former reporters and senior media strategists.

Communications/Media Training for Technical Experts and Scientists

Similar to our Media Relations Training course, this course focuses on communicating complex or technical subject matter to non-expert audiences, including but not exclusively the media. It is for those working in science, technology, engineering, medicine or other technical areas.

Issue Management

The course covers: what issues are; the “why” and “how” of issue monitoring and management; radar – how to anticipate, monitor and triage issues; team structures, roles and responsibilities; response planning; the different needs of different audiences; and, how to apply issue management principles in a reality-based tabletop exercise.

Appearing Before a Parliamentary Committee

Download the information package (PDF, .5 mb)

A course for those who may appear before a parliamentary/legislative committee, and those who prepare or accompany them. It covers: what to expect; understanding your role; preparing the brief and materials; anticipating the focus and interests of each committee member; coordinating with the clerk of the committee; how to present your brief; how to handle the Q&A period; and dealing with new reporters afterwards.

Communications and Public Speaking Courses

John McKay conducting a training course.

Public Speaking and Presentation Skills

Download the information package (PDF, 1.1 mb)

Making an effective presentation isn’t just about having good looking slides. Giving an engaging speech isn’t only about having a well written text. In both instances, it is also about understanding what you want to achieve, your audiences and, above all, yourself. This course helps you to be engaging, interesting and comfortable in front of an audience, without having to “put on an act.”

Facilitation Training

Whether you’re facilitating a meeting, information session, consultation, community meeting, group working session or training course, your success depends on your ability to help all those participating in the event to contribute to its success. This course will help you to plan and prepare for a range of facilitated events; build trust with participants and others; guide events in a positive and inclusive manner; and set and produce the desired outcomes for your event.

Strategic Communications 

As public sector and non-profit organizations build their communication capacity in the face of changing demographics and new technologies, a key skill set is being able to think and plan strategically to engage with all audiences and build trust and support.

Strategists adapt to circumstances. They gather and synthesize information, and “connect the dots.” They anticipate. They plan. This course takes participants through the process of strategic communications planning. It focuses as much on the process of strategic thinking and engaging others in that process, as it does on the plan itself.

The session covers:

  • What is it mean to be “strategic” in your approach to communications?
  • How to build a culture of communication within organizations, ensuring the function is embedded across all areas of responsibility from the leadership down to the front-line staff.
  • How to put together a communications strategy, recognizing that the process of putting together the strategy is as important as the document itself.
  • How to set realistic, meaningful and measurable communications objectives.
  • How to develop messages and tell stories that motivate and inspire audiences.
  • How to identify and develop various communications tactics and products to they unfold in a planned and integrated way that builds momentum.
  • How to measure against key performance indicators that focus on outcomes rather than outputs.
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