Communication Training

RMA is an innovator in communication-focused coaching, training and professional development. We are first in Canada to offer online, on-demand, and classroom sessions tailored to client need and availability. Nationally recognized reporters, pollsters/commentators and academics participate through video in each of our highly interactive and hands-on courses.

Delivered in-person (half-day or full-day sessions) or through our online on-demand training platform, our courses are customized to your needs. Group and one-on-one sessions are available in both official languages anywhere in Canada.

Please contact us for more information or to obtain a quote.

 

David Rutherford conducting media training.Media Relations and Issue Management Courses

Media Relations/Spokesperson Training

Each course is customized to your needs and includes recorded practice interviews with a former reporter. Subjects can include: the nature of news; messages and delivery; dealing with sensitive issues; interview formats; reducing the chances of inaccurate or misleading stories; interview preparation; aggressive interviews; body language; proactive media, and others.

Executive Coaching Program in Media Relations

A unique program for executives with busy schedules. Four parts: onDemand modules completed at your own pace; an in-person session for practice interviews and critique; follow-up distance interviews with a former reporter; and, additional practice and/or discussion as required. Throughout, you have access to former reporters and senior media strategists.

Communications/Media Training for Technical Experts and Scientists

Similar to our Media Relations Training course, this course focuses on communicating complex or technical subject matter to non-expert audiences, including but not exclusively the media. It is for those working in science, technology, engineering, medicine or other technical areas.

Issue Management

The course covers: what issues are; the “why” and “how” of issue monitoring and management; radar – how to anticipate, monitor and triage issues; team structures, roles and responsibilities; response planning; the different needs of different audiences; and, how to apply issue management principles in a reality-based tabletop exercise.

Appearing Before a Parliamentary Committee

A course for those who may appear before a parliamentary/legislative committee, and those who prepare or accompany them. It covers: what to expect; understanding your role; preparing the brief and materials; anticipating the focus and interests of each committee member; coordinating with the clerk of the committee; how to present your brief; how to handle the Q&A period; and dealing with new reporters afterwards.

 

Communications and Public Speaking Courses

John McKay conducting a training course.

Public Speaking and Presentation Skills

Making an effective presentation isn’t just about having good looking slides. Giving an engaging speech isn’t only about having a well written text. In both instances, it is also about understanding what you want to achieve, your audiences and, above all, yourself. This course helps you to be engaging, interesting and comfortable in front of an audience, without having to “put on an act.”

Strategic Communications Planning

Strategists adapt to circumstances. They gather and synthesize information, and “connect the dots.” They anticipate. They plan. This course takes participants through the process of strategic communications planning. It focuses as much on the process of strategic thinking and engaging others in that process, as it does on the plan itself.

Writing Courses 

Writing for Senior Management

A significant part of a public servant’s job is to gather, organize and communicate information for senior managers and elected officials. When writing briefing notes, QP cards, white papers, covering notes, reports and even e-mails to the boss, you must not only be clear and concise in choosing and organizing your words, you must also be a strategic thinker. This course helps participants to hone their thinking and writing skills when engaging with the boss through the written word.

 

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